
A study conducted by the University of Missouri reveals that consumers cannot get enough of Apple’s iPad. In fact those who purchased the device are very happy with their purchases with no form of buyer’s remorse.
It’s true! According to Roger Fidler, the program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri, this is quite unusual for new technology devices. Usually consumers are dissatisfied by the thirteenth week. The fact that this has not happened with the iPad is quite amazing.
Since the iPad’s first introduction in April 2010, Apple released another model the iPad 2 in March 2011. Another edition is expected sometime this year. Since that release last year there have been a number of tablet releases from other brands. They all have yet to capture a segment of Apple’s market share. Even typical Android smartphone users are going the way of Apple’s ipad rather than the complementary Android tablets.
According to the survey, over 94% of iPad users were very satisfied with their purchases. With the advent of the iPad 2 70% of the 561 respondents indicated that they were even happier with the new release. iPad users enjoy using their iPads while relaxing. They can use it to stay on top of current events or fiddle around with the many apps.